Metapher
A Metapher Studio · Branding & Packaging

We forge brands that
own the shelf & the mind.

Brand Forge is Metapher's branding & packaging design studio. From identity systems to packaging that sells, we turn ambitious ideas into brands people remember, and reach for.

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Brands forged
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Industries
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Custom systems
ORIRI freeze-dried fruit packaging range
Digital Engineering Awards billboard branding
Karnataka Digital Economy Mission brand
Trusted to brand · package · and launch
L&T Technology Services· Digital Engineering Awards
Govt. of Karnataka· KDEM
Purabite Foodtech· ORIRI
SigTuple· Truelyser Biosystems
AIRAA· Montessori Academy
Grubstars· Cloud Kitchen
VIBE· Design Community
Mothers Foundation· Not-for-Profit
L&T Technology Services· Digital Engineering Awards
Govt. of Karnataka· KDEM
Purabite Foodtech· ORIRI
SigTuple· Truelyser Biosystems
AIRAA· Montessori Academy
Grubstars· Cloud Kitchen
VIBE· Design Community
Mothers Foundation· Not-for-Profit
What we forge

Every touchpoint, designed with intent.

From the first sketch of a logo to the last fold of a carton, we build complete brand systems, not one-off deliverables.

Brand Identity

Logos, marks and visual languages built on meaning: geometry, story and rationale that hold up under scrutiny.

Logo DesignLogo ExplorationBrand MarksIconography

Packaging Design

FMCG-ready packaging that earns the pick-up: structure, dielines, flavour systems and shelf-stopping fronts of pack.

FMCG PackagingDielinesRange SystemsLabel Design

Brand Systems & Guidelines

Colour, type, grids and rules documented into guideline books your team can run with, for consistency at any scale.

Brand GuidelinesTypographyColour SystemsStrategy

Collateral & Editorial

Stationery, brochures, decks and publication design that carry the brand into every printed and digital corner.

StationeryPublicationEditorialDecks

Environmental Graphics

Office wall graphics, signage and spatial branding that turn a workplace into a story people walk through.

Wall GraphicsSignageEmployer Branding

Brand Websites

Identity carried into pixels: landing pages and brand sites that feel like a seamless extension of the system.

Web DesignLanding PagesUI Systems
How a brand gets forged

From raw idea to finished system.

A deliberate four-stage process. Every great mark we ship is reasoned, not guessed.

01
Discover
We learn the business, the audience and the shelf: the sectors you play in and the people you serve.
02
Explore
Wide logo and concept exploration. We sketch many directions before converging on the one that carries meaning.
03
Build
Identity, packaging, colour, type and iconography assembled into a coherent, documented system.
04
Launch
Guidelines, collateral, packaging artwork and web: everything you need to take it to market.
ORIRI freeze-dried fruit packaging full range
★ Featured Packaging

ORIRI: packaging built to be reached for.

Oriri is a range of freeze-dried fruits offering Indian consumers a healthier snacking alternative to chips and namkeens. We built a warm, appetising identity and a colour-coded packaging system across every flavour, from strawberry to dragon fruit, so the range feels unmistakably one brand while each variant pops on its own.

Client · Purabite Foodtech Category · FMCG Branding & Packaging Year · 2021
Branding · Logo · Packaging · Website · Editorial
Selected work

Case studies from the forge.

A cross-section of brands we've identity-designed, packaged and launched, across FMCG, government, education and tech.

2021ORIRI strawberry freeze-dried packaging
FMCG Branding & Packaging

ORIRI Freeze Dried Fruits

Purabite Foodtech · oririworld.com

A new range of freeze-dried fruits redefining healthy snacking in India. The name "Oriri" (Latin for "to rise / origin") shaped a brand about purity and fresh beginnings, expressed through a full colour-coded packaging system and product website.

BrandingLogo DesignPackaging DesignWebsiteEditorial
2022Digital Engineering Awards event branding banners
Awards Event Branding

Digital Engineering Awards

L&T Technology Services

A prestigious initiative honouring innovation in digital engineering. We built an iridescent, award-grade identity: the angular DEA monogram, a crystalline visual world and full event collateral.

BrandingLogo DesignIconographyWebsiteEditorial
2020Karnataka Digital Economy Mission stationery branding
Government Branding

Karnataka Digital Economy Mission

Govt. of Karnataka · karnatakadigital.in

The knowledge bridge between government and industry, driving Karnataka's digital economy. We created a rising-skyline monogram and a confident orange-and-charcoal identity carried across a full stationery system.

BrandingLogo DesignStationery
2020AIRAA Montessori Academy brand identity
Institutional Branding

AIRAA Montessori Academy

AIRAA · airaa.com

A 17-year-old Montessori school whose method creates confident decision-makers. We built a cheerful, geometric identity from the elements that make Airaa what it is, covering every touchpoint children and parents experience.

BrandingWebsiteSignageCollateral
2019Truelyser Biosystems office wall graphics
Office & Publication Design

Truelyser Biosystems

SigTuple Technologies

The B2B diagnostics arm of SigTuple needed an inspiring new office in HSR, Bengaluru. We designed employer branding, bold contrasting wall graphics and publication design that brought their science to life.

Employer BrandingWall GraphicsPublication
2022Grubstars cloud kitchen packaging design
F&B Branding & Packaging

Grubstars: "Get your grub on"

Grubstars Cloud Kitchen

A cloud kitchen bringing gourmet fast food (wraps, burgers, sandwiches and shakes) to the Indian masses, true to international taste. We gave it a playful, space-age identity with a custom wordmark and a packaging system (Galactic Fizz, Astro Fries, Rocket Fries) that's lightyears ahead.

BrandingPackagingWeb
Logofolio 3.0 · 2022–24

A line-up of marks we've made.

A selection of logos from branding assignments across industries, from design communities to not-for-profits.

The full collection

Get the complete Brand Forge portfolio.

A deeper look at every project: logo explorations, packaging systems, brand guidelines, environmental graphics and case studies, all in one curated document.

View portfolio
Let's build yours

Have a brand to forge?

Whether you're launching a product, repositioning a company or designing packaging that needs to win the shelf, let's talk about what we can build together.